Domain & Trademark Resource Center

Trademark Insider®

CSC® Trademark Insider Annual Report

The Trademark Insider is developed through analysis of public trademark filings data compiled by the United States Patent and Trademark Office (USPTO) and maintained in CSC's global trademark data center.

Screening Trademarks in the Digital Age

February 2010 CSCFlash^TM Newsletter

How does a new company brand name come into existence? With more and more marketing spend going toward digital and mobile media, companies have to take the Internet into account at the brand creation stage.

A Domain Name Policy in 10 Easy Steps

By Gretchen Olive - Managing Intellectual Property

Most companies do not have a written domain name policy. This often leaves staff, management and contracted third partners in the dark as to the who, what, when, how and why of domain name management within an organization. But today, more than ever, it is critical for companies to transcend departmental boundaries and constraints and develop a comprehensive policy to secure, promote and protect their brands online. A domain name policy development process will add discipline, visibility and accountability to the promotion and protection of your corporate identity and brands online. This 10-step process covers goals, responsibilities and overall strategy as well as day-to-day operations, budget, reporting and review. It should improve the health of your brands and benefit the bottom-line.

Searchers Beware!

By Gretchen Olive - Trademark World

There has been wide speculation over the last couple of years that a practice called 'domain name front running' had been taking place. Domain name front running is when a party who has some form of insider information regarding an Internet user's interest in a domain name pre-emptively registers the name. In January 2008, various blogs and online domain industry news sources began to report that Network Solutions had implemented a policy whereby the registrar itself was registering names that had been searched, but not registered, on their website.

Pushing Infringers to the Edge

By Robert Rozicki - Trademark World

Proliferating cybersquatters are amassing vast portfolios of domain names and costing companies billions in lost revenue and legal costs. The infringement research reveals that third parties don't take a scattershot approach to domain name registration, but rather zero in on the most lucrative properties with laser-like precision. Research shows, infringers are more skilled than brand owners at using those assets to generate pay-per-click ad revenue and to direct them to their own sites.

Domain Name Valuation: Cubic Zirconium or a Diamond in the Rough?

By Gretchen Olive - Trademark World

In these turbulent economic times, an increasing number of companies are endeavoring to put a price tag on their intangible assets to boost their balance sheets, prepare for a potential merger or acquisition or to help guide research and development investment decisions. Valuation of intangible assets is not something that is new or uncommon. Just do a quick Google search of "intangible asset valuation" and you will find countless pages of articles and blogs commenting on public companies who have reported the value of their intangible assets, white papers with suggested valuation methodologies and consultants at the ready to help you run the numbers. However, that feeling of relief quickly turns to despair after some further reading.

From Initial Concept through Registration: Due Diligence in Trademark Protection

Interview with Kimberly Wieland & Vanessa Saffold - The Metropolitan Corporate Counsel

Discussion with Trademark Business and Quality Analysts from Corporation Service Company from the Web Seminar entitled Trademarks 101: Everything You've Always Wanted To Know About Trademarks But Were Afraid To Ask.